I didn’t create this website from scratch. It started as a template, filled with sample text. I was expecting Lorem Ipsum, but there it was: a cohesive string of letters that formed words, spaced and arranged in relational context to form sentences. And those sentences were not only relevant, but embraced the core concepts that founded this artistic practice. Now, you may say to yourself, ‘but to claim that sentiment as your artistic mission is not only too generalized, it’s trite.’ I wouldn’t disagree, and that’s where the beauty of the principle lies — the open call to action.

We are currently in an oversaturated world, filled with abundance. So much so, everything feels unoriginal - as if anything that needs to be said has already been spoken. Paired with the persisting idea that there is no common cultural narrative, each of us seem to be currently existing in our own relative comprehension on how the world works; based on an internal silo of content we select, and at the exclusion of the things that make us feel uncomfortable. Which made me wonder what I have to contribute; and if I did contribute, would it matter anyways?

Then I realized I had no alternative. Without creating, without producing, I wasn’t living.

Waiting for Godot is a play by Samuel Beckett which depicts two people, waiting by a tree for an unknown amount time, to meet an unknown person, for an unknown reason. We live this life in waiting— waiting to grow up, waiting to meet the one, waiting to make it big, waiting for money, waiting for it all to slow down. And we tend to frame this as us waiting on God, but at what point are we also waiting on ourselves?

On movement. On creation. On Godot.

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

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